Concept renewal and business transformation
Before work begins, you know in writing what you will receive.
We move a business with a shrinking customer base to a new audience and a new concept. We keep the parts of your existing setup that work and build from there.
When this service helps
- You want to win your customers back
- You want to enter a new market
How it works
We find the cause
We look at why customers are declining and review the area and your competitors.
We choose what to keep
We identify the parts of your existing setup that still work.
We design the new concept
We rebuild the target audience, products, pricing, service, and space.
We carry out the transformation
We make the product, operations, brand, and marketing changes together.
Details
Who it suits
If you're asking these questions:
- Business is going badly; has the concept grown dated?
- The neighborhood has changed, and so has the clientele; how do we reach the new audience?
We work with businesses that are losing customers, seeing revenue fall, running a dated concept, operating at a loss, or looking to enter a new market. If you're saying "customers have stopped coming," "the place looks tired," "we're going under and about to close," or "we want to switch to something else," start here. We develop several concept change options based on the area and the customers; you decide which one to implement. To find the cause, an On-site assessment may make sense first.
Detailed description
For a business whose customer response has weakened or that wants to move into a new market, we rethink the target audience, product mix, pricing structure, service style, and use of space. Assessing which parts of the existing infrastructure can be reused, we plan and carry out the new concept's transformation in products, operations, brand, and marketing.
Steps in detail
- The why. We look at why customer response has weakened, along with the area and your competitors.
- What to keep. We identify the usable parts of your existing setup.
- New concept. We design the new target audience, product mix, pricing, service style, and use of space.
- Transformation. We plan and carry out the transformation across products, operations, brand, and marketing.
Deliverables in detail
A new concept that preserves your existing investment as far as possible, with the transformation carried out across products, operations, brand, and marketing.
Fees
Proposal based on scope.
Requirements
You will need to share details of the premises, current products, and sales.
Frequently asked questions
- Will we change everything from scratch?
- We identify the usable parts of your existing infrastructure and carry them over to the new concept.
- Is changing the menu alone enough?
- Sometimes it is. Sometimes the problem lies in the audience, pricing, or service style, so we plan the transformation by looking at products, operations, brand, and marketing together.
- Timeline and scale
We plan the timeline with you based on the scope. If the work starts with an on-site assessment, that stage takes 5 to 10 days for a single business, with reporting on top.
What you get
- A concept suited to the new target audience
- A plan that protects your existing investment
- Product, operations, and brand transformation
