Brand concept and business setup from scratch
Before work begins, you know in writing what you will receive.
We work with you to build your restaurant, café, or food idea all the way to opening day. From brand to menu and from kitchen to team, we prepare every piece to fit together and test it all in trial services.
When this service helps
- You have an idea and want to clarify where to start
- You have to think about the menu, team, equipment, and supply all at once
How it works
We choose the target customer
Together we define who you'll sell to, what you'll sell, and how, along with the business model.
We give the brand an identity
We build the brand identity and concept around the target customer.
We build the menu with its pricing
We prepare the products, menu, and pricing so they fit one another.
We plan the kitchen and supply
We define the service flow, equipment, contract manufacturing, supply, and packaging.
We prepare the team for opening
Your team learns the products and service before opening.
We run a trial service before opening
We test everything through a pilot and trial services, then prepare for opening.
Details
Who it suits
If you're asking these questions:
- I have an idea; how do I put the menu, team, equipment, and supply together?
- How do I test the operation before opening?
We work with entrepreneurs who have an idea and want to build their own brand. If you'd rather start with a ready-made structure without having to find a master cook, Setting up a new business and additional revenue model with our ready-made brands may be a better fit. If your idea is a kitchen with no dining room that runs on delivery and takeaway, see Ghost kitchen and multi-brand kitchen setup; there, too, we build on your own idea.
Detailed description
We develop new restaurant, café, and food ventures from target customer and business model through to opening. We build brand identity, concept, products and menu, pricing, kitchen and service flow, equipment, contract manufacturing, supply, packaging, team training, digitalization, and launch so they all work together. Through pilot runs and trial services, we test the idea under real operating conditions and prepare it for opening.
Steps in detail
- Model. We define the target customer and the business model.
- Brand. We build the brand identity and the concept.
- Products and pricing. We prepare the products, the menu, and the pricing.
- Operations. We plan the kitchen and service flow, equipment, contract manufacturing, supply, and packaging.
- Team. We train the team.
- Trial. We test everything through a pilot run and trial services and prepare for the opening and launch.
Deliverables in detail
- brand, concept, menu, and pricing
- kitchen and service flow, equipment list
- supply and contract manufacturing setup, packaging
- a trained team and a rehearsed opening
Fees
Proposal based on scope. Creating a custom brand for a client is a separate project from adapting a ready-made brand.
Requirements
We need information about the location, budget, and goals. If you're still looking for a location, we can first discuss Pre-investment market, location, and concept feasibility study.
Frequently asked questions
- Can we start before choosing a venue?
- Yes. The concept and business model can be defined before the venue, and a feasibility study can support the location decision.
- Do you design logos too?
- Yes. Brand identity is part of the setup.
- Do you also handle permits and construction?
- Your architect and contractor handle this work; we prepare the kitchen and service flow and the equipment list.
- Timeline and scale
We plan the timeline with you based on the scope.
What you get
- Brand, concept, menu, and pricing
- Kitchen and service flow, plus an equipment list
- A supply, contract manufacturing, and packaging setup
- A trained team and a rehearsed opening
